Established in 1927, Cassina has been designing the future for over eighty years. During the 50’s the company, founded in Meda (Milan) by Cesare and Umberto Cassina, launched industrial design in Italy. In the rich and complex turmoil of that era, it was pioneering in the way it encouraged architects and designers to envision fresh designs and most of all translate their inspirations into reality. Taking a completely new approach, which saw a shift from handcraftsmanship to serial production, the company began to work side by side with designers. Since then, Cassina has shown a striking inclination for research and the ability to spark multi-participant dialogues between the most talented designers of both the 20th and 21st centuries, including architects and designers with quite diverse sensibilities, styles and creative spirits. The result: a mesh of stimulating ideas, from which Cassina always draws the best. This transversal culture of absolute quality defines the uniqueness of each Cassina piece.